Web & Email Marketing Manager

Tenement Museum • Full-time • New York, NY, US • $70k - $80k / year • 2w ago

Position Summary:

The Tenement Museum is seeking a detail-oriented, and technically savvy Web & Email Manager to oversee the Museum’s website and email marketing channels. This role is responsible for maintaining a dynamic and user-friendly web presence, managing digital campaigns that drive engagement, and supporting online revenue growth through ticket sales, donations, and merchandise.

The ideal candidate has 3+ years of professional experience in web management and email marketing, is comfortable with HTML/CSS, and thrives in a collaborative, mission-driven environment.

Key Responsibilities:

Email Marketing (50%)

Own the planning, creation, and deployment of all email communications including newsletters, event promotions, fundraising campaigns, and ticketing reminders.
Design and code custom HTML email.
Manage and segment subscriber lists to ensure relevant and personalized outreach.
Analyze email performance metrics and recommend optimization strategies.
Collaborate with marketing, development, and education teams to support online campaigns, event promotion, and visitor experience.

Website Management (40%)

Manage content updates on TenementMuseum.org using CMS (e.g., WordPress).
Liaise with external developers and vendors on technical improvements, bug fixes, and new feature implementations.
Ensure web content is accurate, timely, accessible, and aligned with brand and marketing goals.
Implement SEO best practices to improve visibility and user engagement.
Monitor web analytics and generate routine performance reports using tools such as Google Analytics.

Digital Integration & Support (10%)

Ensure consistent branding and messaging across digital platforms.
Maintain and troubleshoot integrations between the website, CRM, and third-party tools.
Support cross-departmental digital needs, such as form creation and campaign-specific web assets.

Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, History, or a related field.
3+ years of experience in website and email marketing management.
Proficiency in HTML/CSS; experience designing and coding responsive emails.
Hands-on experience with CMS platforms (WordPress preferred).
Strong copy writing and editing skills.
Proficiency with email marketing tools (Account Engagement/Pardot, or similar).
Familiarity with CRM platforms (Salesforce, or similar).
Strong grasp of SEO, web analytics, and accessibility best practices.
Highly organized with excellent attention to detail and project management skills.
Demonstrated ability to work collaboratively across departments and functions.
Passion for the mission of the Tenement Museum, a deep appreciation for storytelling, immigration history, and a strong commitment to cultural institutions and historical preservation a plus.