Sponsorship Director - The Bay Ride

Live The Bay • Alameda, CA, US • 2w ago

We are seeking a visionary Sponsorship Director to join us at this pivotal moment in our growth. This role will be instrumental in securing and nurturing corporate partnerships that align with our mission of uniting cycling advocacy groups, creating a region-wide celebration of cycling culture, and building bridges between Bay Area communities through cycling.

Key Responsibilities

Develop and execute a comprehensive sponsorship strategy that supports our ambitious vision of transforming Bay Area cycling, including both our signature ride and broader community initiatives
Create innovative sponsorship packages that offer partners the opportunity to be part of a historic transformation in Bay Area cycling culture
Identify and secure partnerships with organizations committed to active transportation, community development, and outdoor access
Build relationships with civic leaders and community organizations across all nine Bay Area counties to support our vision of synchronized cycling festivals
Design and implement sponsor activation strategies that enhance both our one-day event and year-round community impact
Collaborate with advocacy groups and cycling organizations to create unified sponsorship approaches that benefit the entire cycling ecosystem

Qualifications

Bachelor's degree in Business, Marketing, Sports Management, or related field
Minimum of 5 years of experience in sponsorship sales, corporate partnerships, or related business development roles
Proven track record of meeting or exceeding sponsorship revenue targets and building long-term partnerships
Deep understanding of the Bay Area's corporate, civic, and cycling communities
Experience with multi-stakeholder initiatives and community-based events
Strong presentation, negotiation, and relationship-building skills
Experience with CRM systems and proficiency in Google Office Suite

Required Skills

Outstanding written and verbal communication abilities
Strategic thinking and ability to articulate our transformative vision to potential partners
Established network within the Bay Area corporate and civic community
Experience in managing complex stakeholder relationships across multiple jurisdictions
Proven ability to close sponsorship deals
Understanding of cycling culture and active transportation initiatives

Preferred Qualifications

Personal connection to cycling and outdoor recreation
Experience with large-scale sporting events or city-wide celebrations
Knowledge of Bay Area transportation and infrastructure landscape
Background in community organizing or advocacy work
Experience working with multiple municipal governments

Benefits

Competitive salary commensurate with experience
Open to a blend of up front, monthly or other stipend along with a generous percent bonus.
Flexible work arrangements
Opportunity to shape the future of cycling in the Bay Area